Part 3: Waterlily and CAN: Bridging the Financial Gap in LTC Planning

The challenges of planning for long-term care are significant, but through the partnership between Waterlily and CAN, we are committed to bridging this financial gap by offering comprehensive, user-friendly tools that empower families to make informed decisions.

Waterlily’s innovative platform integrates predictive analytics, cost modeling, and accessible interfaces to provide a robust long-term care planning experience. By partnering with policy advocates, community organizations, and financial professionals, Waterlily and CAN aim to elevate the standard of long-term care planning, ensuring more families are better prepared for the future.

Key Features of Waterlily’s Predictive Tools

• Personalized Projections: Waterlily uses data such as age, health status, family history, and lifestyle choices to generate tailored projections for future long-term care needs, allowing families to explore different care scenarios and understand the financial impact of each.
• Comprehensive Cost Analysis: Waterlily incorporates a range of financial elements, such as insurance premiums, out-of-pocket costs, and tax implications, into its modeling to ensure users plan efficiently for direct care expenses.
• Dynamic Financial Modeling: Waterlily’s models are adaptable and adjust to changes in a family’s situation, such as recent health events or diagnoses, making it a dynamic planning tool as care needs evolve.

Support Across the Care Continuum

Waterlily and CAN not only provide financial planning tools but also offer emotional and relational support throughout the caregiving journey. The tools and resources are designed to guide families through each stage of care, ensuring informed decisions and helping them manage emotional strain.

• Guided Planning Pathways: Waterlily offers customized pathways depending on a family’s caregiving role, providing step-by-step guidance on choosing care, understanding insurance options, and navigating legal and financial documentation.
• Care Management Tools: Waterlily’s platform offers downloadable, shareable care plans that can be integrated into broader health management systems to create a coordinated approach to care.

Education and Empowerment Through Collaboration

Waterlily and CAN are committed to educating caregivers, fostering financial literacy, and simplifying the complex decisions surrounding long-term care. Through interactive workshops, webinars, and targeted campaigns, our partnership seeks to raise awareness, drive proactive planning, and engage caregivers with the tools they need.

• Interactive Workshops: Waterlily and CAN will host workshops covering essential topics like LTC insurance, budgeting for care, navigating Medicaid, and accessing community resources.
• Targeted Campaigns: We are developing social media and digital outreach campaigns to engage a broader audience, sharing real-life testimonials and promoting the use of our planning tools.

Measuring Success and Building Momentum

Our goal is not just to reach more caregivers but to create meaningful change in long-term care planning. We will track engagement, assess behavior change, and continuously refine our approach based on feedback from families, caregivers, and professionals.

By combining Waterlily’s innovative platform with CAN’s extensive reach, we aim to empower caregivers to make confident decisions, while contributing to broader efforts to build a prepared and informed caregiving community.

Next Steps:

• Be sure to read Part 1 of this series: Navigating Long-Term Care Costs and Part 2: The Realities of Aging and Gaps in Long-Term Care Planning
• Secure Your Spot: November’s special access to Waterlily’s innovative care planning tool saw strong community interest. While this offer has concluded, we’ll reopen free access sponsored by CAN again soon. To receive an invitation to use Waterlily’s AI-powered platform to predict your care needs, protect your family’s finances, and create a personalized care plan, sign up now.

This concludes our three-part series on the importance of long-term care planning, the current landscape, and how Waterlily and CAN are working together to bridge the gap. Together, we can address the financial, emotional, and logistical challenges of long-term care and ensure families are prepared for the future.

By: Marvell Adams, CEO of Caregiver Action Network
Lily Vittayarukskul, Co-founder and CEO of Waterlily