Being part of CAN’s Caregiver Innovation Council is deeply meaningful because it’s an extension of our deep mission in supporting family caregivers. We know caregiving is often invisible, isolating, and emotionally complex. That’s why we’ve dedicated ourselves to creating tools that ease the weight caregivers carry, help them feel seen, and offer real, evidence-based support when they need it most.
To join a council that shares that same commitment—to elevating the caregiver’s experience and building a better future through innovation—is both an honor and a responsibility we take seriously. We’re here to listen, learn, and share what we’ve built with and for caregivers so we can continue to do our part to help improve the caregiver’s journey.
Joining CAN’s Caregiver Innovation Council is deeply personal for me. As a former service member, care supporter, and now founder, I know how easily vital information falls through the cracks, adding stress for families and risk for loved ones. Being part of the CIC means collaborating with mission‑driven peers to close those gaps at scale. Together, we can lift every caregiver’s daily experience and bring dignity, clarity, and peace of mind to millions of families.
It’s a privilege to represent TCARE and participate as a founding member on the CAN Caregiver Innovation Council. I recognize that supporting caregivers isn’t just a moral imperative – it’s a societal and economic necessity. Caregivers are the backbone of our communities, yet they often lack the resources and supports they need to thrive. By contributing to this council, I hope to help shape innovative, scalable solutions – whether through workplace policies, technology, or advocacy – that ease caregiver’s burdens and brings focus back to their own health and wellbeing. Investing in caregivers strengthens families, workplaces, and our broader economy, and I look forward to collaborating with others who are committed to driving that change.
It’s a true honor to be part of CAN’s Caregiver Innovation Council. At Isaac Health, our mission is deeply aligned with the needs of caregivers, and for me, this work is also personal—having been a caregiver for a loved one with dementia, I understand firsthand the challenges and emotional weight that come with it. I’m grateful for the opportunity to help drive meaningful solutions that support caregivers nationwide.
Being part of CAN’s Caregiver Innovation Council is both a personal and professional privilege for me. As someone who has seen firsthand the invisible weight caregivers carry, especially in the disability community, I know how urgently we need better systems, smarter tools, and deeper empathy. This Council represents an incredible opportunity to shape collaborative solutions and partnerships that don’t just check a box, but truly move the needle for caregivers. It’s a chance to help build what I wish had existed for my own family and to ensure caregivers are no longer an afterthought in a world where they are the backbone of so much.
Having been a family caregiver (and likely a future one), being a founding member of CAN’s Caregiver Innovation Council is very personal. It’s a chance to help shape the future of caregiving by advocating for meaningful solutions, innovative resources, and stronger support systems for family caregivers.
ABOUT THE CAREGIVER INNOVATION COUNCIL
The Caregiver Innovation Council exists to foster innovation and develop strategic solutions that elevate the support and resources available to caregivers, aligning with CAN’s mission of empowering caregivers across the nation. Our objective is to improve caregivers’ quality of life by sharing insights, promoting collaboration, and advancing accessible solutions to address critical caregiving challenges.
The Council primarily aims at caregiver tech startups and companies founded by individuals with personal caregiving experience.
COUNCIL VALUES
COUNCIL LEADERSHIP
Marvell Adams Jr., CEO of CAN
Chair
Melissa Rowley, Isaac Health
Co-Chair
FOUNDING MEMBERS
Leaders
RubyWell is a technology company that helps patients, caregivers, and care teams work together to safely manage health at home. When a physician orders home health, we assist family caregivers in becoming certified home health aides, allowing them to provide Medicare-covered care for their loved ones as a paid employee of one of our partner home health agencies.
This model helps patients receive quality care from a trusted caregiver, helps ease the financial strain on family caregivers, reduces hospital readmissions, and lowers the total cost of care by keeping patients safely at home. It also addresses the Care Crisis by growing the healthcare workforce and enabling home health agencies to serve more of our country’s growing population of older adults.
Innovators
CareSupport is a caregiving‑coordination platform that replaces scattered texts, notes, and phone calls with one shared carespace where professional and family caregivers, loved ones, and supporters act in sync—ensuring no critical detail ever slips through the cracks. By empowering the entire care circle with real‑time transparency, structured workflows, and dignity‑first privacy controls, we reduce caregiver burnout and raise the quality of care for every recipient.
TCARE® is an award-winning, evidence-based platform designed to improve the well-being of family caregivers. Combining over 15 years of insights, advanced data analytics, and personalized support, TCARE helps organizations reduce caregiver burnout, improve health outcomes of those they care for, and promote family stability. Partnering with managed care organizations, insurers, employers, and AAAs, TCARE delivers tailored caregiver solutions that are clinically proven to make an impact.
Collaborators
Amintro Inc., an age tech and social impact enterprise, is dedicated to enhancing the lives of older adults and their family caregivers by fostering meaningful connections and community, and providing access to valuable resources through its two innovative, free, social platforms and apps; Amintro Friends and Amintro Family. Amintro’s mission statement is: Keeping families healthy and whole for life.
CareAcademy is transforming the way we train essential caregivers, including home and community care professionals, home health nurses, and family care providers. How? By making content more accessible and effective for learners, empowering agencies with training, providing technology that helps streamline operations, and revealing new insight into education’s quantifiable impact on health outcomes. At CareAcademy, we’re committed to unlocking the future of quality healthcare by giving home and community caregivers the support and recognition they deserve.
elbi is your 24/7 AI-powered guide for dementia caregiving—always available, always compassionate, always personalized. Built on a combined 60+ years of clinical expertise, and founded by a clinical psychologist, elbi offers evidence-based support to help family caregivers manage challenges, ease stress, stay ahead, and reclaim time. Whether you’re facing a behavioral challenge, feeling overwhelmed, or just need a reliable answer quickly, elbi delivers trusted, easy-to-understand guidance. Using proprietary data and behavioral science, elbi learns your caregiving context over time to deliver smarter, more tailored support. No generic answers. Just real help, in real time.
Innerhive meets caregivers where they are—offering relief from burnout through smart organization, curated resources, and community support. It tackles the overwhelm of information with AI-powered note-taking and tools that bring clarity, not chaos. Innerhive saves time, supports presence, and evolves with each caregiving journey—for care that’s sustainable and shared.
Contributor
CareForward is a technology platform designed to quickly connect individuals facing urgent, unmet needs with community members and partner organizations who can offer time, talent, or resources. Focused on crisis-oriented requests that, if left unaddressed within 7–10 days, could lead to hospitalization, institutional placement, or other negative outcomes, CareForward mobilizes a local network to provide timely, practical support. From food delivery and medical transportation to respite care and home maintenance, the platform ensures that caregivers and care recipients receive help when it matters most. By combining community engagement with real-time data tracking, CareForward reduces system strain, improves outcomes, and demonstrates the power of coordinated, community-based care.
CareScout is on a mission to redefine the aging care experience. Through care plan development care seekers are given the tools and resources they need to find the right level of care. In addition, the care seeker then has access to credentialed providers that carry a quality badge showing they have passed a credentialing process. These providers also agree to provide a discount off services.
Eleplan is an AI-powered care planning platform that helps families affected by disability, chronic illness, and aging. We make it easy to create and share personalized care plans, ensuring continuity and peace of mind across caregivers, providers, and life transitions. Our mission is to give caregivers the tools they need to be supported, informed, and prepared—today and in the future.
Our mission is to strengthen and expand the care-at-home workforce, inclusive of both family caregivers and paid direct care workers. Today we do this primarily through group skills training and support. We are a partner organization of 4 Medicare GUIDE programs, and work with PACE/Adult Day programs for personal care attendant training. We also work with health systems to provide training for family caregivers upon hospital discharge. We offer CE credits and upskilling pathways for caregivers.
MeetCaregivers is a technology enabled platform used for intelligent matching of caregivers and clients based on skills, schedule and personality, as well as providing the care tracking tools. Our goal is to provide a home based personalized care experience for our clients, as well as to empower the families and loved ones with technology tools to simplify care coordination and improve the caregiving experience.
UPCOMING EVENTS
Caregiver Innovation Summits: March 2026
Registration Coming Soon!
